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18K Gold PVD Plating vs. Traditional Plating

Why Our Jewelry Lasts Longer

If you’ve bought gold-plated jewelry before, you’ve probably seen it fade, tarnish, or wear off in a matter of weeks. That’s because most fashion jewelry uses traditional electroplating — a very thin layer of gold applied to the surface of a base metal. While affordable, it’s not durable enough to withstand everyday wear.

Midnight Valley Jewelry is different. We use 18K gold PVD plating (Physical Vapor Deposition), the same advanced process trusted in luxury watches and medical-grade tools. This allows us to confidently offer a Lifetime Color Warranty — because the finish is designed to last.

🔍 How Traditional Gold Plating Works

  • Uses electroplating: gold ions are transferred onto a base metal with an electric current.

  • Thin coating of gold, often less than 0.5 microns.

  • Rubs off easily and reacts to sweat, water, or perfumes.

  • More prone to tarnishing, discoloration, and fading.

  • Needs to be re-plated or replaced within months.

🌟 How 18K Gold PVD Plating Works

  • PVD (Physical Vapor Deposition) is a vacuum-coating process where 18K gold particles are vaporized and permanently bonded onto stainless steel.

  • Creates a much thicker, stronger, and more durable layer than electroplating.

  • Resistant to fading, tarnishing, and everyday wear.

  • 100% waterproof, sweat-proof, and hypoallergenic.

  • Used in luxury watches, aerospace components, and medical instruments for its durability.

💎 Why Midnight Valley Chooses 18K Gold PVD

  • Built on high-quality stainless steel, which is naturally rust-resistant, durable, and hypoallergenic.

  • Finished with 18K gold PVD plating for a rich, lasting shine.

  • Offers the look and feel of real gold, without the high price tag.

  • Allows us to back every piece with our Lifetime Color Warranty.

💬 Why This Matters for You

At Midnight Valley, you’re not buying from a faceless company. You’re buying from a Canadian woman-owned brand based in Manitoba. I personally test every piece — I’ve worn them in the ocean, hot tubs, showers, even while sleeping, with perfume and lotion — and they still shine like new.

And unlike most online brands, we answer the phone. We pack your orders ourselves. You can even visit our showroom if you’d like. We stand behind our jewelry because we believe you deserve affordable luxury with 18K gold plating that really lasts.